Business Mentor & Launch Strategist, here to help you grow your business to 6 figures (and beyond), live more & work less.

Oh hi! I'm your real life Alice in Wonderland 

In 2015 I decided to quit my full-time job and start my business, at 8 months pregnant. We had a mortgage to pay and no business plan beyond ‘winging it’

But I knew I’d rather take a leap into the unknown. THANK YOU to 31 year old me for making that decision that has lead to a multiple six figure revenue for the last 4 years, a 7 month work/life trip with my family and a year long adventure around Australia in a luxe caravan with my husband & 3 babies. 

These days my favourite kind of work days are spent the morning behind my computer screen, blending together creativity & business strategy for people (like you!) who are dreaming of consistent 5 figure months without sacrificing time with the people & things you love most.

Hi, I'm Alice Abba (yep Abba, like the Swedish pop group)

A coastal Mum of 3, with salty hair and freckle-kissed skin. I believe in possibility and that the world needs that special gift that only you have. 

Oh, and I'm obsessed with real talk & hot morning coffee.

You're dreaming of those 5 figure months but feel trapped in the same old month-to-month hustle.  

Are you ready to create your dream biz?

a purpose-led business owner wanting freedom from the hustle + strategy to soar.

you are....

Great news, my sweet friend

I'm here to guide you to a place in business where your strategy & vision are lit up and on fire.

If you hear one more time to "show up consistently" you're going to vomit. Or throw something across the room.

And I get it. 

There's nothing more frustrating that the (terrible) advice to just keep doing more of the same if what you're doing isn't actually getting you results. 

You don't have a consistency problem.

You need solid strategy alongside fearless expression.

You are capable of achieving your biggest goals and wildest dreams. I’m your nudge of possibility [big vision] and strategy [the steps to get there].

Travel somewhere new every year (expanded horizons makes better humans)

Create spaces where ALL people can be both held and free

Don't get so busy making a living that you forget to make a life

Kindness costs nothing but means everything

These values also drive me in everything I create & every decision I make. 

My passion (and biz) is fuelled by joy, kindness & collaboration.

It's not just coffee and creativity that excites me.

my business values

Setting big (scary) goals

What makes me feel alive? 


Family and friends

What makes me happy 


my favourite things


My fave home style


My gawd...SO many! Here are a few

My fave books


Vodka, soda, grapefruit + a drop of lime

Fave summer drink


I can help you uncover the genius already within you.

Ready to make some magic?